Behind the Design: What It Takes to Design Swimwear That Does More

Behind the Design: What It Takes to Design Swimwear That Does More

Regular swimwear has historically had one job: look cute near water and hopefully stay put in it.

Ask it to handle surfing, sweating, stretching, hiking, and lunch after, and most suits would be like, “Uh I’m sorry, this is totally outside my job description.” Fair.

There are a lot of things I have worn as workout clothes that were probably not intended to be workout clothes. Old tees. Boardshorts. A bikini top under a tank because I forgot a sports bra. Leggings that had no business being near saltwater but somehow ended up on a paddleboard anyway.

Women are very good at making clothes do more than they were technically hired to do.

Which is exactly why we started thinking seriously about swimwear differently.

Not as something you wear for one tiny slice of the day. Not as a suit you put on, swim in, take off, and then immediately begin the wet swimsuit logistics no one talks about enough.

The towel situation. The plastic bag situation. The “where do I change without making this weird?” situation.

Swim already lives in the middle of everything. Surf. Hike. Yoga. Boat day. Beach walk. Hotel gym. Pool lunch. Quick rinse. Dinner in linen pants if we’re being wild.

So the question became: what if we designed for that from the beginning?

Not “can you technically work out in a swimsuit?” Because yes, technically, you can do a lot of things.

The better question was: can we make swimwear that actually feels good when your body is moving? That supports you. Stays put. Dries quickly. Handles sweat. Handles salt. Handles chlorine. Handles the small chaos of a travel day where your itinerary has lost all discipline.

That became Surf to Sweat. Multi-use swim has to pass number of tests. It has to hold you in without making you feel shrink-wrapped. It has to move without shifting. It has to feel supportive enough for a workout, but not so sporty that you wouldn’t wear it to a beach club with a sarong and a tiny drink with too much garnish.

This is where fabric really matters.

Our Lux Compression fabric was built for the real-life overlap: ocean-safe, chlorine-safe, sweat-wicking, quick-drying, and supportive in a way that feels closer to a great sports bra than a delicate little bikini top you’re afraid to breathe in.

That last part matters to me.

Because versatility is not just a nice feature. It changes how you use a piece. How often you reach for it. How easily it slips into the life you already have.

Especially when you’re traveling.

If you can wear the same top to surf in the morning, stretch after, walk to coffee, and then layer it under a button-down later, that is not just convenient. That is suitcase strategy. That is cost-per-wear doing a little victory lap.

And it’s not only about packing less. It’s about thinking less.

I love clothes, obviously. But I do not want to spend vacation doing wardrobe calculus in front of a half-unpacked suitcase while everyone else is already downstairs.

The dream is a few pieces that can keep up.

Swim to workout. Workout to water. Water to whatever happens after.

The silhouettes had to support that idea. The Breakers Compression Top is a good example. The V-neck is flattering, the seamless construction keeps it smooth, and it was designed to work for swimming, surfing, yoga, or a workout without bunching or shifting.

The Boca Compression Tankini solves a different problem: more coverage, a high neck, a longline shape, and a smoother fit through the waist. It gives you that held-in, supported feeling without announcing itself as “performance gear,” which is honestly the goal. No offense to performance gear. She’s just not always invited to lunch.

That’s the part of design I love most. The tiny problem-solving.

A neckline that flatters but still holds. A bottom that stays smooth. A top that can pass as a bra under a dress. A suit that looks like swim but thinks like activewear.

When it works, it feels obvious. Like, of course this should exist.

But getting there takes a lot of obsessing. Fabric. Fit. Compression. Coverage. Seams. Strap placement. How it feels wet. How it feels dry. How it feels when you twist, paddle, stretch, sweat, sit down, stand up, jump in, climb out.

Basically, if regular swim was built for a lounge chair, this collection had to be ready for the group chat that says, “Wait, what if we hike first and swim after?”

That’s the real story behind Surf to Sweat. It is not about making swimwear sound more useful than it is.

It is about finally designing for the way women already live.

Because our days do not stay in neat little categories. Neither should our clothes.

Back to blog