Sustainability has always been part of our ethos. As a company that was born at the beach and is endlessly inspired by nature, we believe that the outdoors is not just ours to enjoy, it's ours to care for. We are committed to pushing the boundaries of sustainable production and are proud that today, 95% of our line is made from recycled, upcycled, and organic materials.
SUSTAINABLE STYLES

99% of our apparel is made from sustainable materials

Organic Cotton
ORGANIC, ALL THE WAY

100% of our cotton is organic

Organic Cotton
A CLEANER WAVE OF SWIM

100% of our swim collection is made with sustainable fabrics

Sustainable Swim
RECYCLED SWIM FABRIC

Made from recycled plastic bottles, our swim fabric reduces our reliance on petroleum and cuts back on air and water pollution. Each swimsuit keeps five plastic bottles out of the landfill - or worse, the ocean.

COCONUT BALSA

What do you get when you combine discarded coconut
husks with recycled plastic bottles? A super sustainable fabric that’s lightweight, fast-drying and amazingly comfortable. Our coconut balsa fabric
turns waste into something wonderful.

FLYWEIGHT

The name says it all. FlyWeight is our coolest, comfiest, lightest fabric yet. It also treads lightly on the planet since it's sourced from recycled plastic bottles. Each sunshirt made with FlyWeight fabric keeps 10 plastic bottles out of the landfill.

Organic Denim

Denim done right. We use 100% organic, non-GMO cotton because it requires less water than conventional cotton, helps build healthier soil, it's free of harmful chemicals and it's a better choice for our farmers, communities and our planet.

Recycled Polyester

Made from recycled plastic bottles, our recycled polyester fabric reduces our reliance on petroleum and cuts back on air and water pollution. Pieces made with recycled polyester keep 20-35 plastic bottles out of the landfill and the ocean.

Organic Corduroy

Yay for clean corduroy. Our organic, non-GMO cotton conserves water, helps restore soil health, and keeps harmful chemicals out of your closet. It's better for you, our farmers, and the planet.

gauze & Twill

We've used organic cotton from the very beginning and today, we use 100% organic, non-GMO cotton in all of our gauze and twill, conserving water and keeping harmful chemicals out of your closet and off your body.

You can now donate 1% of your order to a high-impact environmental nonprofit at checkout
REGENERATIVE FARMING

Fund training materials and workshops to transition 150 farmers to regenerative farming practices via Kiss the Ground

OCEAN PROTECTION

Fund an education and beach clean up event for 10 people attending surf competitions via Save the Waves Coalition

SUSTAINABILITY

Fund personal coaching and supply chain management for 12 women entrepreneurs scaling climate initiatives via Solar Sister

Ocean conservancy
sustainable apparel coalition
Planet first packaging
Beam App
Keeping Mother Earth happy and healthy

As a company born at the beach and endlessly inspired by the outdoors, taking care of the planet is close to our heart.

Learn More