When I met Maggie Rose, one of the first things I noticed was she has that thing you can’t really manufacture: she knows exactly who she is.
You can see it in the way she dresses.
She’ll wear a sexy ass leopard print coat that completely owns the room, then live in an old oversized tee and jeans the next day. Nothing feels like a costume.
She just looks like Maggie and that stuck with me.
I think we’ve been sold this idea that “personal style” means finding an aesthetic and staying loyal to it. Pick your lane. Build the uniform. Become easy for Pinterest to categorize.
But women are more interesting than that.
Maggie is a musician. A mom. A creative. She can be performing for thousands of people one night and home reading bedtime stories to Graham the next.
When we started talking about working together, that was the connection I kept coming back to.
Maggie said it beautifully:
“This partnership felt so natural because Carve is a women-run brand that understands that women are multi-faceted, dynamic and complex beings. We’re artists, moms, businesswomen, athletes and travelers, etc. We wear a lot of hats…and pants and dresses! I love that Carve celebrates all of those different sides of who we are, instead of asking us to choose just one.”
Exactly. I’ve never wanted to design for one version of a woman. Because I don’t know any woman who actually lives that way. So when we started curating Maggie’s capsule, we paid attention to the pieces she naturally responded to. Her favorite shortcut to getting dressed? A statement coat. Her actual uniform? “A great tee and really good jeans.” One of the looks she loved most went, in her words, “from the airport straight to dinner.” There’s a whole style philosophy buried in those three outfits.
A great pair of jeans, like the Audrey, gives you somewhere to start. A statement coat, like the Sutton, changes the vibe. The right travel outfit means your day doesn’t have to stop because your plane landed.
That’s how I think a wardrobe should work. And watching Maggie shoot the capsule made that even clearer. She transformed the clothes simply by being in them. Polished pieces got a little grittier. A simple tee and jeans looked like they belonged backstage.
Maggie described it this way:
“When I feel comfortable, I feel confident. And when I feel confident, I can be fully present. That’s how I feel in every piece of this collection. Whether I’m performing in front of thousands of people or reading bedtime stories to Graham, I just want to feel beautiful, comfortable, and completely like myself.”
This part: “completely like myself.” Maybe great style isn’t about creating a perfectly consistent version of yourself. Maybe it’s knowing yourself well enough that you can change the outfit, change the setting, change the volume, and still be unmistakably you. That’s what I saw in Maggie. And that’s the kind of woman I will always want to dress.
XX
Jen