I was shopping recently and found a bomber jacket I loved.
Super cool. Vintage vibes. I had already mentally styled it with half my closet before I looked at the tag. $600.
My son was about to walk into the store and I immediately blocked the entrance.
Keep moving, nothing to see here.
Listen, I love clothes. I work in clothes. I understand why beautiful things can be expensive. Fabric costs money, construction matters, and people need to be paid fairly.
I don’t think most of us need to start over. We probably just need to get a little pickier about what comes in next.
Before I buy something now, I ask, “How many things do I already own get better because this came home with me?”
A killer jacket is a good place to put your dollars.
Throw the Maverick over the same jeans + tee situation you’ve worn 500 times and suddenly it has a pulse again. It’s made from recycled nylon, which matters to me, but it also looks so fucking cool.
Both things can be true.
Buying something good enough that it changes how you wear what you already have.
And yes, sometimes that means investing a little more.
Accessibility has always been a part of how we think about sustainability. We won’t consider a fabric unless it meets our sustainability standards and we can price it appropriately.
You can love fashion. You can buy something new. You can want your closet to feel fresh when the season changes.
You just don’t have to replace the whole thing to get there.
Get a little ruthless about the next thing you let in.
If it makes ten things you already own feel new again? That’s money well spent.
And if one of them happens to be a bomber, even better. Preferably one you can pass down to your kid.
In the words of A$AP Rocky:
“But she save it so our babies will be flyer than their parents”
-Fashion Killa