Carve Designs is a beach lifestyle apparel brand based in Sausalito, CA (Carve Designs will be relocating from Mill Valley to Sausalito in early May).  We sell women’s swim & lifestyle apparel to speciality retailers around the country.  We have an established business online and wholesale, and are now growing our direct-to-consumer business.  For full-time positions, we offer a competitive benefit and compensation package including a flexible vacation policy, paid holidays, product discounts, and a casual but professional work environment.

Carve Designs is seeking a BRAND MANAGER, E-COMMERCE & DIGITAL MARKETING MANAGER, a eCommerce and Wholesale Lead and a part-time FIT MODEL

Brand Manager

We are seeking a candidate that wants to be a part of a growing company. The ideal candidate will be able to work closely with the Creative director and E-commerce director.   You will need strong organizational and interpersonal skills to excel in this role. You will need to be a highly motivated, do-it-yourself individual who thrives in fast-paced environment.

 RESPONSIBILITIES

  • Maintaining and executing strategies to help us grow wholesale and Direct business
  • Manage multi-channel campaigns
    • Website
    • Social
    • Wholesale
    • Direct
  • Work with Creative to tell stories from conception through wholesale into direct
  • Meet with Creative and Design to understand new trends in upcoming line
  • Work with creative to tell the specific stories in wholesale that will continue on to web and direct
  • Learn key items in line to be able to promote and story tell
  • Record feedback from customers to relay to creative about product and imagery
  • Identify new trends in storytelling and implement
  • Create tag line copywriting for wholesale/web/direct catalogs
    • Create copy for website and email
    • Create copy for wholesale story lines
    • Create copy for direct catalog stories
  • Work with Sales to market tradeshows and wholesale events
    • Help with set up of trade shows when needed
    • Attend & Promote trade shows
    • Set up press meetings and mange events at trade shows
  •  Work with e-commerce director to develop content for email and web
    • Manage creative for email schedule
    • Make sure stories match up through all channels
    • Work with photo asset manager to ensure use of correct images
  • Manage PR firm
    • Set up and manage weekly phone calls
    • Travel for PR events, desk side appointments and showrooms
  •  Expand and manage ambassador program
    • Work with current ambassadors and promote them on our own social channels
    • Identify new “on brand” amabassadors and promote on all channels
    • Work with amabassadors to tell specific brand stories on all channels  
  • Manage all aspects of social media
  • Work with e-comm to make sure posts correspond to email campaigns
  • Manage the flow of posts
  • Respond to questions and comments on posts
  • Record feedback and information for weekly updates

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E-COMMERCE & DIGITAL MARKETING MANAGER

We are seeking a professional with a background in e-commerce and digital marketing to report directly to the CEO in our new Sausalito office. You will drive Carve Design’s e-commerce business and be responsible for website content management, user experience improvements and upgrades, online marketing campaigns and reporting and analysis. 

•      As Carve Designs is a small, growing company, the right candidate for the role will be willing to participate in cross-functional projects that may fall outside of a traditional “e-commerce” job description, including but not limited to product marketing, brand marketing and retail marketing.

Responsibilities include but are not limited to:

  • Maintain regular asset updates on carvedesigns.com including seasonal product updates, campaign image updates as well as day-to-day site changes. Manage external development agency to maintain and improve user experience on carvedesigns.com
  • Manage direct to consumer marketing and promotional efforts include email campaigns, online/retargeting advertising, SEO and social media. Partner with Marketing Coordinator on email campaigns and social media calendar.
  • Manage direct advertising agency to ensure that ROAS and acquisition targets are achieved.
  • Assist with the planning and reporting for a direct mail program to drive growth on carvedesigns.com.
  • Regularly maintain a dashboard of KPIs, communicate campaign results through weekly and monthly reporting.
  • Project manage new website technology implementations in partnership with System Admin and external web development agency to ensure successful deployment and maintenance of new platforms.
  • Analyze data from Carve Designs’ CRM platform. Make recommendations for customer acquisition and retention programs.
  • Develop and execute against a plan to increase revenue from email. 
  • Ensure that product information and digital assets are updated and maintained on Carve Designs’ Digital Asset Management/Product Information Management platform.
  • Coordinate consumer experience improvements from order to delivery, work with customer service and fulfilment center to ensure premium customer experiences are achieved.
  • Assist with monthly e-commerce budget tracking and reconciliation.
  • Be willing to participate and lead cross-functional projects as needed.

Requirements for the position:

  • Bachelor's degree
  • 4+ years progressively increased e-commerce experience
  • Proficiency with Google Analytics and Excel
  • Prior experience with Shopify, Klaviyo and Salsify a plus
  • Strong analytical background, proven track record of reporting
  • Strong digital and social marketing perspective with experience evaluating ROI
  • Basic proficiency in Adobe Creative Suite
  • Strong written and verbal communication skills

Knowledge, Skills and Abilities Required:

  • Clear and concise communication skills
  • Ability to take direction and work autonomously
  • Ability to articulate and rationalize fresh ideas
  • Be organized and ready to juggle several assignments
  • Project management skills
  • Ability to be a team player
  • Flexibility to change gears with little notice
  • Passion for apparel and an active lifestyle

Please note that relocation assistance will not be provided for candidates outside of the SF Bay Area, and this role is not available as a remote position.

Interested persons should email Allison Millenacker: Allison@carvedesigns.com 

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 FIT MODEL

 

  • Looking for size 6 (Size S) woman who likes to try on clothes and give feedback on fit
  • Must be willing to try on Swimwear
  • $70 hour
  • Flexible Hours 2x a week
  • Approximately 4 hours per week
  • Job location: at headquarters in Sausalito.

Please contact: jen@carvedesigns.com